About Us

Bach6 is a multidisciplinary design studio shaped by clarity and intent. Our work moves between identity and digital experience, guided by structure, restraint, and practical thinking.

The practice is shaped by over 25 years of listening before drawing. Every project begins with a simple question: what needs to be understood? From strategy through execution, the work focuses on reducing friction, clarifying hierarchy, and designing with purpose — not decoration. Visual decisions are never arbitrary; they respond to user behavior, business goals, and real constraints. The result is calm, deliberate work that helps people move forward without noticing the design itself.

Our Values

Good design is honest.

Dieter rams

We value honesty. We don’t design to impress—we design to communicate. Visual language should reflect substance, not exaggerate it. Honesty builds trust. Trust builds loyalty. And loyalty drives results.

What we do

We design across identity and digital platforms to help organizations grow. Every project begins with understanding the business context — audience, constraints, and objectives.

We work closely with our clients to test assumptions, refine direction, and strengthen the brief when needed. Effective design isn’t decoration; it’s direction.

Brand Development

+ Brand strategy
+ Visual identity
+ Naming & messaging
+ Brand guidelines
+ Campaign development

Web & Digital Platforms

+ UX research
+ information architecture
+ UI design
+ Web design & Development
+ CMS implementation
+ Performance optimization

Product Design

+ Interaction design
+ Design systems
+ Prototyping
+ Usability refinement
+ Feature evolution

our mascot

Meet Owstin

Owstin—pronounced Austin—is a playful nod to a long-standing urban legend about the Frost Bank Tower. Locals have joked for years that the building looks like a giant owl perched above the skyline, supposedly designed that way as a tribute to the architect’s alma mater, Rice University, whose mascot is the owl. Whether that was ever the intention is still up for debate—but in branding, a good story often matters more than the official explanation.

Having long called Austin home, we couldn’t think of a better way  to pay homage.

Owls are curious creatures. They stay up late, watch everything, and somehow manage to look wise while doing it. That felt pretty familiar. Austin has always been a city of night owls—musicians finishing a set at 2 a.m., artists chasing ideas, builders tinkering with something new. Owstin carries that spirit. Part local legend, part watchful guide, he sits above it all with wide eyes and a slightly knowing grin. In a city that never stops experimenting, Owstin reminds us to stay curious, keep exploring, and occasionally look at things from a different perch.That idea reflects how we approach our work at Bach6. Design isn’t just about making things look good—it’s about paying attention. It’s about understanding the problem clearly enough that the solution can be simple.

Owstin represents that mindset: observe first, refine carefully, and let clarity emerge.

our story

Bach6 began in 2015 as a collaboration serving the restaurant and hospitality industry.

In 2023, Sam Truong became the sole principal, continuing the practice under the name Bach6 Studio. That same year, a cycling accident resulted in a traumatic brain injury that forced a pause in the work. Recovery required stepping away and reconsidering what deserved time and attention. During that period, Sam turned to another long-standing passion: gardening. He earned certifications in native plants and green infrastructure, then went on to single-handedly design and build over fifteen gardens across the city.

The name Bach honors Sam’s mother.
Sam is her sixth and youngest child.

The gardens followed a simple belief drawn from Eastern philosophy: we are only here for a short time, and the things we build should respect that.

Materials are locally sourced, and concrete is used sparingly so that elements can be reclaimed when a garden changes owners. Like all living things, a garden should grow, change, and eventually return to the soil. Using native plants and water-conscious best practices, ordinary suburban yards became quiet sanctuaries—places where people could slow down and remember their place in the cycle of things.

Today, the studio serves primarily as a portfolio and a foundation for what comes next. After nearly two decades working independently, Sam is now looking to join a new team, bringing with him the same discipline, curiosity, and belief that thoughtful work—like a good garden—should grow alongside the people who tend it.

why
chrysanthemums?

Finding
Tao

After Sam’s cycling accident, life took an unexpected turn. He stepped away from work, letting go his ego and searching for a simpler rhythm. During that time, he took an Eastern Art History course taught by the late James Cahill, where he was introduced to the Chinese poet Tao Yuanming.

Tao’s life and philosophy resonated deeply with him. Tao rejected empty status and chose clarity and simplicity over the noise of public life, committing instead to authenticity and personal principles. He famously walked away from his government post, choosing a quieter life cultivating chrysanthemums and writing poetry about them.

Sam’s Chrysanthemum

Over time, the chrysanthemum became a symbol of quiet resilience and reflection—
qualities  Sam deeply values.

Tao believed the best life was one lived honestly, quietly, close to nature, and free from ambition. That idea stayed with Sam, gradually becoming a guidepost for the next chapter of his life and his work.

Chrysanthemum Wallpaper - William Morris

AI Generated Photo Based On A Drawing

AI Generated Photo Based On A Suzhou Silk Embroidery

Imperial Crest of Japan